Greeting people has taken a new dimension of sending online messages than traditional cards. This change has lead to the immense growth of online and free e cards greeting companies, whereby they have cannibalized the share of conventional greeting cards companies. Online e cards offer quick services, involves no cost, offers a wide variety and consumes minimal time. With the advent of e commerce, consumer shopping patterns have witnessed a big change and today people prefer buy online which reduces lots of hassles involved in actual cart shopping. The significant growth in the online e cards companies also reflects the same. Following the trend most of the retailing card companies have shifted their focus from traditional infrastructural lay out to the virtual enterprises. Thus free e cards have surely outlined the advent of e commerce, and its widespread acceptance.